What's Your Expo-tential?

Expo-tential!
Marketing your business in the 21st Century is not as simple as it used to be. Just a decade ago you could buy an ad in the paper, yellow pages or on the radio or TV and if you had the right message and product your phone would ring and customers would come in your door. Not so anymore! Today, there is still a place for mass media marketing, but with the tight economy and media market saturated with conventional radio, internet, traditional newspaper, local/cable/satellite television and so much more, how can you make your business stand out?

The Power of a Face-to-Face Impression
You can make profitable connections and bring hundreds of new potential customers by participating in an expo; targeted marketing at it's finest - and all you need to do is "business". Lundeen Productions offers a unique opportunity to the region with over 5 annual expos all targeted at different consumer markets. Our shows include the Duluth Bridal Show (Now in it's 23rd year!), The Duluth Senior Expo, the Lake Superior Business Expo, the Duluth Women's Expo, Fun Fest and a series of events that take place at the Miller Hill Mall. Each expo offers a unique opportunity to network with a hundred other businesses and meet thousands of potential customers FACE-TO-FACE. Targeted marketing at it's finest. No guessing, these are businesses and attendees that are at the expo because they are looking for products and services that YOU have!

What's the Potential?
Generate an impression that won't be missed because the cell phone rang or someone else took off with the paper. Create a short term location for your business right on the expo floor and make the most of it. Expos are "Active Marketing" and the effort you put into the show will be returned exponentially.

Don't just show up with a flyer or two and a handful of business cards. Get creative with your space and present a message or campaign that will attract attendees and leave them with a lasting impression of a business that knows what they are doing. Devise a way to record potential customers - whether through a prize registration or informal survey. And when sales come knockin' after an event make sure you ask how they heard of you so you can track your ROI over all marketing techniques. With trade show marketing your opportunities are endless and your Expo-tential is what you make of it!