Lake Superior Business Expo - What's in it for me? Part 1 - The Exhibitor

When we design a show we have a specific goal in mind; to connect those who need with those who provide. Every element of the show, every bit of copy written, marketing purchased, website designed has to keep this goal in mind. Both the exhibitors and the attendees need to see the value of a show to make it a success. Before they participate, they are sure to ask: "What's in it for me?"

Part 1: Exhibitors
When an exhibitor ask the "What's in it for me?" question... the ambiguous but accurate answer is often: "What ever you make of it".

The show provides you a venue -- an office away from the office -- to showcase your products and/or services to a crowd of potential customers. We market our events on and off line - through web, email, social, print, radio and TV advertising. As a result we draw in a substantial crowd ready to talk with you. As our tag line says "We bring customers to you." And this is where we hand over the reigns and let you "make the most of it". Your business isn't just at the show... it is the show, so strut your stuff.

We wish we could cast a spell on each attendee, creating the desperate need for them to participate in every seminar, visit every booth and spend loads of money with our exhibitors. But so far magic wands, fairy dust and hypnotists haven't worked. ☺

Turns out the magic is already in every booth in your product and services AND the salesperson you've set there to promote them.

Making the most of your space with your display and professional staff (willing to greet and engage passersby) are paramount to having a successful exhibit. Watch this blog for our Top 10 Best Exhibitor Tips in a couple week.

The Lake Superior Business Expo is prime exhibit space for businesses big and small that provide products and/or services to other businesses/business people. Our small to medium business exhibitors often reap the most benefit because the shows but them side-by-side to their larger marketing budget competitors, letting the audience compare apples-to-apples without the flashy mass marketing campaign.

Ironically, small businesses seem to have a harder time trying to exhibit. Many are "one-man-shows" and feel closing shop for the day to exhibit seems counterproductive. So, we ask, would you have 1500+ potential clients walking by your desk in a single day? At your office, do you have the opportunity to network with exhibitors and attendees alike - spreading the word of your business and gaining great local/regional awareness and making sales right there on the show floor? With a little creative scheduling and preparation, you can exhibit at the Business Expo -- grow awareness for your business and your bottom line. Can't reschedule a meeting with an important customer? We give all our exhibitors complimentary tickets to the show, meant to be shared. Invite them to meet with you at the show!

Ready for your most productive day of the year?
Learn more about the Lake Superior Business Expo on our website at http://www.duluthbusinessexpo.com where you can download our exhibitor form.